First, find out what words your customers use when they search on Google, and add these words to your page titles and content. Next, make your website run smoothly - it should load quickly, work well on phones, and have easy-to-follow links that help both people and Google find what they need. Create content that helps solve your customers' problems, and connect your pages together with links to keep visitors exploring. Use free tools like Google Search Console and Analytics to see how you're doing, and make small improvements as you learn. Take it one step at a time, and before you know it, your website will naturally attract more visitors and help your business grow.